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In the words of the beloved Fred Rogers, “In appreciating our neighbor, we are participating in something truly sacred.” Mister Rogers as most people refer to him, championed a life and legacy of loving and serving people just the way they are, and by doing so, influenced an entire generation of children and adults, inspiring them to go and do the same. VOMO is thrilled to announce the Be a Neighbor Campaign in association with Sony Pictures and the film A Beautiful Day in the Neighborhood, starring Tom Hanks as Fred Rogers. 

In our cultural moment where everything feels divisive and polarizing, this timely film and campaign are exactly what our nation needs. What would it look like to tangibly live out Mister Rogers legacy of being a neighbor in our day-to-day lives and communities? How would our nation change if enough people lived this way? What would be the outcome if we were all “neighbors” like Fred? With this national campaign, it is now easier than ever to jump in and love, serve, and be a neighbor right where you work and live. 

How to get involved

On Saturday, November 16, the weekend before the release of the film A Beautiful Day in the Neighborhood, VOMO will power a National “Be A Neighbor” Day. Make plans to use this day with your family, friends, co-workers, church group, or neighbors to step up, reach out, and serve someone in your community. As you serve, you will be entered to win A Beautiful Day in the Neighborhood t-shirts, tickets to see the film, and other Mr. Rogers merchandise.

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